Know-How : Press Relations
- Where it's about Content, Relation, Style, KISS, Images.
- Communications : Non verbally First impression, Hands, Feet, Language, Voice, Eye contact.
- Empathie, Assertivity Momentum, Love marks, Behaviour, Style, Push, Pull, External elements.
- Media Performance Preparation, Radio, Television, Live, Interview, Appearance, Studio, Interviewer, Questions.
- News, Crisis Situations Denying, Downplaying, Minimalising, Preparation.
- Cooperation with the journalist Medium, The truth, protection of sources, the adversarial principle, treating well, quoting well.
- Canalising the media communications Press list, Press release, timing, emergencies, Press conferences, Press excursions, Etiquette.
- Communication Manager Public Relations Manager, Spokesman
Preparation, End of interview, Lying, Excuses, Have a scoop,
Rectification, Off the record, Embargo, Free publicity